So instead of sharing a funny video with a follower or friend, you can share it on Spotlight and make cash.īusinesses haven’t started utilizing the power of Spotlight as much as Reels or TikTok, so there’s plenty of opportunity for growth, especially if you are a content creator, agency owner, or have a robust personal brand. If you post a video that goes viral, there’s a set-aside creative fund that will pay you if you’re a top-viewed video that week. The difference between TikTok and Instagram Reels is that Spotlight pays you for performance. Snapchat joined the bandwagon and now has its own short-form video feature called Spotlight. From deepening their relationship with their community to promoting upcoming events, there’s a whole variety of ways you can start using Snapchat to bolster your marketing efforts.ġ0 Growth Hacks How to Get More Views on Snapchat 1. It’s undeniable that Snapchat continues to be one of the world’s leading social media platforms right now, something that many businesses have been quick to notice. internet users aged 15 to 25 years were reportedly using Snapchat. If your target market is teenagers, Snapchat is a goldmine of opportunities. In statistics released by Statistica, that’s a 18% percent year-over-year increase from the 293 million it had the previous year! Just look at this graph: With the rise of TikTok, Instagram Stories, and other media platforms that seem to pop-up on the daily, you may be surprised to learn that in 2022, Snapchat has 374 million daily active users worldwide. I quietly hoped that it would turn out to be another flash-in-the-pan fad that would quickly go away, just so I could be spared the embarrassing task of going to my younger sister again and having her explain it to me like the out-of-touch adult that I’ve somehow turned into. When Snapchat first appeared on the scene, the social team groaned at the idea of having to figure out yet another social media platform.
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